Keywords: Marketing
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Journal Articles
Journal of Systems and Information Technology (2007) 9 (2): 104–123.
Published: 09 November 2007
...Teemu Kautonen; Heikki Karjaluoto; Chanaka Jayawardhena; Andreas Kuckertz Purpose The purpose of this paper is to provide a three‐country comparison of personal and institutionally based trust as factors affecting consumers' willingness to participate in permission‐based mobile marketing...

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