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Keywords: Mobile augmented reality
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Journal Articles
Journal of Systems and Information Technology (2025) 27 (4): 705–728.
Published: 27 May 2025
...Umayal Palaniappan; Angelin Vilma G; D Booshnam Purpose Despite being a promising technology, augmented reality (AR) does not help much in the conversion to sales of retail products. Hence, this study aims to comprehend the factors related to mobile augmented reality (MAR) apps that drive...
