... shaped the configuration of generic web technology in each organization. Design/methodology/approach Narrative analysis of accounts provided by key actors involved in website development planning and decision‐making in three small tourism organizations is used. Where possible, the narrative analysis...

...Amit Mitra; Laura Campoy Purpose The purpose of this paper is to stand back from the debate of success and failure and develop an interpretive account based on narratives of major actors to enable project managers with a rich understanding of a complex organisation. Design/methodology/approach...