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Keywords: New media
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Journal Articles
Journal of Systems and Information Technology (2013) 15 (2): 140–158.
Published: 26 April 2013
... in nature and presents only a few empirical examples of the changing role of customer data within the CRM framework. The paper calls for more research on the emerging service orientation, value co‐creation and the impact of new media on the contemporary CRM framework. Practical implications Customer...
