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Keywords: Online tourism service quality
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Journal Articles
Influencing factors in online tourism service quality: a fuzzy cognitive map based on customers’ perceptions
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Journal of Systems and Information Technology (2020) 22 (4): 309–328.
Published: 27 July 2020
...Lan Xu; Xianlei Lu Purpose This study aims to explore the influencing factors of online tourism service quality to clarify the relationship between such factors and the degree of influence so that targeted and effective measures to improve service quality can be suggested. Design/methodology...
