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Keywords: Patronage intention
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Journal Articles
Investigating chatbot users’ e-satisfaction and patronage intention through social presence and flow: Indian online travel agencies (OTAs)
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Journal of Systems and Information Technology (2024) 26 (1): 89–114.
Published: 12 February 2024
... patronage intention. Among these, text-based chatbots are significant innovations. In light of this, the paper aims to develop a conceptual framework and comprehend the patronage behaviour of artificial intelligence-enabled chatbot users by using chatbot usability cues and to determine whether the social...
