...Duha Alsmadi; Marwah Halawani; Victor Prybutok; Radwan Al-Smadi Purpose This study aims to investigate the determinants of cloud computing usage behavior by exploring trust, several trust antecedents, risk perceptions and the direct and mediating relationships of trust and perceived risk...

..., perceived risk and green satisfaction. Design/methodology/approach To cast light on the factors affecting consumers’ intention to purchase in the context of O2O commerce, 295 valid questionnaire responses of O2O consumers in China were collected via an online survey. Data analysis was performed based...

.../approach The typical TAM constructs were enhanced with the variables of perceived risk and quality of the internet connection. The proposed conceptual framework of the study (extended TAM), was tested on a sample of Greek internet users. Data were analysed using the “structural equation modelling...