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Keywords: Perceived satisfaction
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Journal Articles
Journal of Systems and Information Technology (2023) 25 (1): 30–52.
Published: 28 February 2023
... (Buhalis and Volchek, 2021). Even though the usage of BDMA is increasing in general, it is essential to understand the interrelations between the quality of BDMA and how it impacts critical user constructs such as perceived satisfaction, value for money and intentions to reinvest among the marketing...
