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Keywords: Purchase intention
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Journal Articles
Journal of Systems and Information Technology (2025) 27 (4): 705–728.
Published: 27 May 2025
... customers’ purchase intention. Design/methodology/approach A survey-based methodology was adopted to identify the antecedents to the attitude towards the MAR app and purchase intention for retail products. The questionnaire was formulated using the validated scales for aesthetics, responsiveness, ease...
Journal Articles
Journal of Systems and Information Technology (2024) 26 (2): 164–181.
Published: 08 April 2024
... information provision enhances the credibility of the information source, leading to increased information usefulness, adoption and sharing, ultimately influencing purchase intention. Design/methodology/approach The research design used in this study was a quantitative approach using a cross-sectional...
Journal Articles
Journal of Systems and Information Technology (2023) 25 (2): 219–241.
Published: 07 June 2023
.... The second objective is to investigate the role of information characteristics, technology-related characteristics and attitude toward AI in purchase intention. Design/methodology/approach Data was collected from a sample of 492 users in Vietnam, who are potential customers of chatbots for purchase...
