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Keywords: Service‐dominant logic
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Journal Articles
Journal of Systems and Information Technology (2013) 15 (2): 140–158.
Published: 26 April 2013
... of the firm and its products and solutions. Furthermore, strategic CRM determines how a firm relates to its customers via channels, messages, products, and services (Richards et al., 2006). Customer relationship management Customer data Customer centricity Service‐dominant logic New media...
