...Jengchung Victor Chen; Timothy McBush Hiele; Thanh Phuong Le Purpose The purpose of this study is to investigate how nonverbal communication cues, specifically emoticons and product presentation pictures, reduce uncertainty and build trust in Facebook consumer-to-consumer (C2C) social commerce...

...Yonathan Dri Handarkho Purpose This study aims to examine the factor of social experience influencing an individual’s purchase decision in the social commerce (SC) environment by proposing a model developed based on the social impact theory. The proposed model consists of the number, closeness...