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Keywords: Strategic alliances
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Journal Articles
Journal Articles
Journal of Systems and Information Technology (2003) 7 (1-2): 27–48.
Published: 01 June 2003
...R. C. MacGregor A number of recent studies have suggested that many small businesses are opting to become members of strategic alliances with other firms in order to minimise the perceived barriers to adoption of electronic commerce (E‐commerce). This study compares the perception of barriers to E...

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