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Keywords: Switching costs
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Journal Articles
The impacts of unique service resources and habit on e-service loyalty in a highly competitive market
Available to Purchase
Journal of Systems and Information Technology (2015) 17 (4): 336–350.
Published: 09 November 2015
... Chinese SNS industry. The interaction of satisfaction and switching cost affects loyalty. Satisfied consumers can be either loyal or not loyal to a service provider depending on their level of switching cost, but unsatisfied consumers will have no loyalty. In addition, users are loyal to a SNS partly...
