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Keywords: TAM
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Journal Articles
Technological acceptance in the retail sector: an empirical generalisation by a meta-analytic study
Available to PurchaseFernando de Oliveira Santini, Antonio Carlos Gastaud Maçada, José Carlos da Silva Freitas Junior, Wagner Junior Ladeira, Tiago Oliveira
Journal of Systems and Information Technology (2025) 27 (3): 393–434.
Published: 21 February 2025
... of the technology acceptance model (TAM) in the retail context. This paper also analysed five different theoretical models using meta-analytic structural equation modelling. Finally, this paper investigated possible moderators on the relationships between TAM constructs. Design/methodology/approach...
Journal Articles
Inducing AI-powered chatbot use for customer purchase: the role of information value and innovative technology
Available to Purchase
Journal of Systems and Information Technology (2023) 25 (2): 219–241.
Published: 07 June 2023
...Xuan Cu Le Purpose This study aims to understand a customer-purchase mechanism in the artificial intelligence (AI)-powered chatbot context based on the elaboration likelihood model (ELM) and technology acceptance model (TAM). The first objective is to examine how to boost chatbot adoption...
