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Keywords: Turkey
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Journal Articles
Journal of Systems and Information Technology (2017) 19 (3-4): 166–182.
Published: 14 August 2017
... the potential to become an important driver of B2C electronic commerce in Turkey. Many Turkish firms have already extended their multichannel strategies by integrating a mobile channel into their pre-existing on-line and off-line channels. However, customers should be ready to actually embrace mobile commerce...
