Keywords: Twitter
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Journal Articles
Journal of Systems and Information Technology (2020) 22 (2): 201–222.
Published: 10 July 2020
... motives for the use of Facebook and Twitter and uses behavioral data to examine the findings in the context of technology non-use. Design/methodology/approach An online survey was administered to 232 Facebook users and the results were complemented with 12 usage variables collected via the Facebook...
Journal Articles
Journal of Systems and Information Technology (2016) 18 (1): 89–115.
Published: 14 March 2016
...Umesh Rao Hodeghatta; Sangeeta Sahney Purpose – This paper aims to research as to how Twitter is influential as an electronic word-of-mouth (e-WOM) communication tool and thereby affecting movie market. In present days, social media is playing an important role in connecting people around...

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