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Keywords: User modelling
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Journal Articles
Web personalization research: an information systems perspective
Available to Purchase
Journal of Systems and Information Technology (2013) 15 (3): 254–268.
Published: 09 August 2013
... focussed on human computer Interaction studies, user modelling and targeted marketing. Future information systems researchers in web personalization must focus on four important areas of social media, web development methodologies, emerging Internet accessing gadgets and domains other than e‐Commerce...
