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Keywords: Uses and gratification theory (UGT)
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Journal Articles
Integrating UTAUT and UGT to explain behavioural intention to use M-learning: A developing country’s perspective
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Journal of Systems and Information Technology (2018) 20 (3): 278–297.
Published: 24 October 2018
..., the unified theory of acceptance and use of technology (UTAUT), which focuses on technology, and uses and gratifications theory (UGT), which involves studying learners’ motivation. Design/methodology/approach Applying a quantitative research method, this study conducted a survey of 359 undergraduates...
