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Keywords: VAM model
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Journal Articles
Journal of Systems and Information Technology (2025) 27 (3): 343–364.
Published: 23 January 2025
... 12 09 2024 05 12 2024 18 12 2024 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Customer trust AI-powered mobile apps Perceived value VAM model Mobile platforms are among the most promising...
