... mechanisms on co-creation behaviours, whereas immersion did not serve as a mediator. These findings suggest that optimizing short video community governance should prioritize enhancing users’ sense of community influence to foster value co-creation. Originality/value The originality of this research lies...

.... Originality/value – This research has advanced current thinking in developing and managing service ecosystems. By adopting a service science viewpoint (service value co-creation, value-in-use), a holistic approach for building collaboration capabilities is described: at the enterprise level, it pertains...