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Keywords: Web mining
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Journal Articles
Web personalization research: an information systems perspective
Available to Purchase
Journal of Systems and Information Technology (2013) 15 (3): 254–268.
Published: 09 August 2013
... concepts related to web personalization were classified from an information systems perspective. Findings Surrounding the theme of web personalization two parallel streams of research evolved. First stream consisted of internet business models, computer science algorithms and web mining. Second stream...
