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1-2 of 2
Keywords: Web personalization
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Journal Articles
About time: A motivation-based complementary framework for temporal dynamics in Web personalization
Open Access
Journal of Systems and Information Technology (2019) 21 (2): 236–254.
Published: 21 June 2019
... framework Preference matching Web personalization Web personalisation requires the matching of user preferences by delivering the right option at the right time (Tam and Ho, 2005). However, when is the time right? Despite its centrality to the practice of web personalisation (Koren, 2010), timing...
Journal Articles
Web personalization research: an information systems perspective
Available to Purchase
Journal of Systems and Information Technology (2013) 15 (3): 254–268.
Published: 09 August 2013
...Vinodh Krishnaraju; Saji K. Mathew Purpose Web personalization has been studied in different streams of research such as Marketing, Human Computer Interaction and Computer Science. However, an information systems perspective of web personalization research is very scarcely visible in this body...
