Keywords: e-WoM
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Journal Articles
Journal of Systems and Information Technology (2016) 18 (1): 89–115.
Published: 14 March 2016
...Umesh Rao Hodeghatta; Sangeeta Sahney Purpose – This paper aims to research as to how Twitter is influential as an electronic word-of-mouth (e-WOM) communication tool and thereby affecting movie market. In present days, social media is playing an important role in connecting people around...

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