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Purpose
British Telecom (BT) has achieved a classic turnaround that involved divestment and efficiency drives. This interview with Sir Mike Rake, Chairman of BT, sheds light on BT's past development and future growth.
Design/methodology/approach
The paper takes the form of an interview with Sir Mike Rake, Chairman of BT.
Findings
The interview outlines a number of important factors in running a resilient and effective global company such as culture and common values, leadership at board and executive levels, remuneration transparency, skills, technology, and corporate governance.
Originality/value
The paper provides insight into the strategic journey of BT.
© Emerald Group Publishing Limited
2009
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