Social media is now regularly used by employees for both personal and professional reasons. Its potential significance in industry 5.0 cannot be denied. Social media usage can stress out employees, despite its benefits. Numerous adverse outcomes have been associated with using social media for work-related purposes. The current study too aimed at understanding how using social media for job related activities affect technostress amongst employees at IT sector in India before and during COVID-19.
In order to determine whether the data were reliable and valid, confirmatory factor analysis and Cronbach’s alpha were used. After that, using a structural equation model, the impact of social media usage intensity for job related activities on techostress through social media is measured.
The study’s findings confirmed that using social media for work-related purposes had a positive relationship with technological stress both during and before COVID-19 situation.
The study is an original piece of work by the authors with no conflict of interest with any party, person or organization.
