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Purpose

Current events have led academics and practitioners to rethink cross‐border M&A challenges in a tumultuous global business environment and the role of advisors in supporting the deals. The article aims to discuss current trend in M&A and presents some cases to evidence the relevance of advisors’ role in cross‐border M&A.

Design/methodology/approach

Exploratory field interviews were conducted with M&A advisors, as well as a diligent scanning of local and international articles to evidence advisors’ roles in cross‐border M&A

Findings

This article evidences new direction in cross‐border M&A research for reinterpreting advisors’ role in facing them.

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