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Keywords: Behavioral theory
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Journal Articles
Cost reduction vs innovative search in R&D
Available to Purchase
Journal:
Journal of Strategy and Management
Journal of Strategy and Management (2011) 4 (3): 196–214.
Published: 09 August 2011
...Philip Bromiley; Mark Washburn Purpose This study aims to compare alternative search behaviors managers enact with regard to firm aspirations. Design/methodology/approach The behavioral theory of the firm predicts that poor performance relative to aspiration levels leads to search for ways...
