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Keywords: Behavioural strategy
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Journal Articles
Journal:
Journal of Strategy and Management
Journal of Strategy and Management (2013) 6 (1): 81–95.
Published: 15 February 2013
... Behavioural strategy Human cognition Domain expertise Managerial psychology Decisions are the cornerstone of strategy, and, as such, strategy decisions form a set of the most important choices managers make about their enterprises. These selections define what markets the firm will serve, how...
