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Keywords: Brand equity
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Journal Articles
The role of brand equity on mergers and acquisition in the pharmaceutical industry: When do firms learn from their merger and acquisition experience?
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Journal:
Journal of Strategy and Management
Journal of Strategy and Management (2012) 5 (3): 266–283.
Published: 03 August 2012
...R.K. Srivastava Purpose The purpose of this paper is to describe the role of brand equity on mergers and acquisition (M&A) in the pharmaceutical sector; also to emphasize the various strategies and the benefits incurred in the arena of M&A in this sector. Design/methodology/approach...
