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Keywords: Competitive landscape
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Journal Articles
Journal:
Journal of Strategy and Management
Journal of Strategy and Management (2019) 12 (4): 447–463.
Published: 27 August 2019
...Ofer Meilich Purpose The purpose of this paper is to review, integrate and extend the methods for constructing and interpreting a strategic groups map. A strategic groups map is a visualization tool for capturing the essence of the competitive landscape in an industry: extent of competition...
