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Keywords: Customer need
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Journal Articles
Journal:
Journal of Strategy and Management
Journal of Strategy and Management (2015) 8 (4): 306–325.
Published: 16 November 2015
..., innovation and customer need. In terms of strategic preferences, the finding indicates that respondents have given higher rating for both market share (25 percent) and new products (25 percent), followed by cost (16 percent), competition (15 percent) and service (13 percent). Originality/value...
