Keywords: Customer orientation
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Journal Articles
Journal Articles
Journal Articles
Journal of Strategy and Management (2011) 4 (4): 347–364.
Published: 25 October 2011
..., in principle, creates costs independent of scale (Karakaya and Kerin, 2007 ; Porter, 1980) as the firm may have to adapt to local technology standards or customize the product (Schmalensee, 1983). © Emerald Group Publishing Limited 2011 Strategy Customer orientation Responsiveness Barriers...
Journal Articles
Journal of Strategy and Management (2008) 1 (2): 143–167.
Published: 21 November 2008
... from the Gaylord Palms, are doing similarly well. In the next section we describe the cultural components of Gaylord Palms' firm‐formation efforts. © Emerald Group Publishing Limited 2008 Customer orientation Organizational culture Hotels Service levels This paper depicts...

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