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Keywords: Customer value proposition
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Journal Articles
Journal of Strategy and Management (2023) 16 (2): 235–263.
Published: 23 September 2022
... customer value proposition (CVP) in the dyadic and network alliances. Industries with fast-paced technological change benefit from loosely coupled alliances. Social context and social exchanges leading to collaboration and collective strengths mark network alliances, with a focus on knowledge creation...

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