...Masoumeh Hosseinzadeh Shahri; Maryam Nematollahi Sarvestani Purpose The purpose of this research is to determine the firms, innovations in the cases that have successfully overcome a decline and also to assess whether these innovations can be considered as business model innovations. Design...

...Thomas Lawton; Tazeeb Rajwani; Conor O'Kane Purpose This paper aims to illustrate how legacy airlines can reorientate to achieve sharp recoveries in performance following prolonged periods of stagnation, decline and eroding competitiveness. Design/methodology/approach The authors use...