... of their traditional marketing strategy. The purpose of this study is (1) to examine the process of social media marketing adoption by MSEs in an emerging market using the Technology-Organization-Environment framework and (2) to investigate the impact of social media marketing adoption on MSEs ' marketing outcomes...

...James Aditchere; Daniel Zokpe; Bonaventure Naab Dery; Irfan Mohammad Purpose This study investigates how strategic alliances foster post-disruption recovery among manufacturing SMEs in emerging markets by examining the mediating role of tacit knowledge capture and the moderating effect...

... and Shih, 2014). © Emerald Group Publishing Limited 2015 Strategy Network Taiwan Emerging market Logic Biopharmaceutical Ambiguity Ambiguity denotes uncertainties and unclear conditions, or circumstances that are not fully understood by those parties potentially affected...