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Keywords: Gap analysis
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Journal Articles
Scenario planning for service quality: a Monte Carlo simulation study
Available to Purchase
Journal:
Journal of Strategy and Management
Journal of Strategy and Management (2012) 5 (3): 331–352.
Published: 03 August 2012
... for selecting scenarios. Customer services quality Gap analysis Monte Carlo simulation Life insurance Scenario planning Corporate strategy Merely developing a model of the strategy does not ensure that a strategy will be successful. Strategies can fail when the model is based on flawed...
