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Keywords: Generative artificial intelligence
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Journal Articles
Journal:
Journal of Strategy and Management
Journal of Strategy and Management (2025) 18 (4): 778–792.
Published: 26 August 2025
... and it has a subfield, “Generative Artificial Intelligence (Gen AI)” that has received huge media coverage and divergent points of view (Moser et al., 2024). Industry reports showed that Gen AI could improve world GDP by 7% (Feuerriegel et al., 2024). To get the benefits of Gen AI...
