...Mishumo Emmanuel Mamburu; Nadine de Metz; Annemarie Davis Purpose Amidst calls for more research that combines the concepts of identity and strategy, particularly in a public sector context, this study explored the identity dynamics between two groups of managers within a multi-level perspective...

... and the environment and promote both economic and social sustainability. Design/methodology/approach The paper integrates the construct of smart power that blends hard and soft power, the concepts of purpose and identity that define what is core, aspirational, enduring and distinctive about the organization...

... members can participate and interact with others; and their identity and sense of belonging. Research limitations/implications Although a single case study only provides indications of potential generalisations, it does give access to issues that cannot be identified without an in‐depth analysis...