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Keywords: Information processing style
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Journal Articles
Unveiling the transformative power of augmented reality in retail: a systematic literature analysis
Available to Purchase
Journal:
Journal of Strategy and Management
Journal of Strategy and Management (2025)
Published: 21 January 2025
... 2024 21 12 2024 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Augmented reality (AR) Consumer behavior Decision-making Information processing style Word-of-mouth Purchase intention The insights gleaned from this study not only...
