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Keywords: Logical incrementalism
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Journal Articles
Journal:
Journal of Strategy and Management
Journal of Strategy and Management (2012) 5 (1): 103–112.
Published: 17 February 2012
.... Furthermore this case demonstrates how logical incrementalism can be used to implement major strategic decisions. Design/methodology/approach The paper draws on company documentary evidence and a semi‐structured interview with Mr Charlie Mayfield, Chairman of John Lewis Partnership. A chairman has...
