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Keywords: Low-cost strategy
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Journal Articles
Driving SMEs performance through digital transformation: the mediating role of competitive strategy and adaptive capability
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Journal:
Journal of Strategy and Management
Journal of Strategy and Management (2026) 19 (2): 251–269.
Published: 17 December 2025
... Competitive strategy Low-cost strategy Differentiation strategy Adaptive capability SMEs performance In recent years, digital transformation (DT) has flourished and blurred the boundaries across various organizations, industries and sectors, contributing to firms' competitiveness (Melo et al...
