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Keywords: M0
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Journal Articles
Journal:
Journal of Strategy and Management
Journal of Strategy and Management (2025) 18 (3): 591–615.
Published: 17 April 2025
... and corporate social responsibility. M0 M1 Strategic direction can be viewed as the “north–star” that the organisation should follow to achieve its mission – that is the primary reason an organisation would have been established for – the why it exists – its purpose for existence (Fitzsimmons et...
