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Keywords: Macro‐environmental scanning
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Journal Articles
Journal:
Journal of Strategy and Management
Journal of Strategy and Management (2013) 6 (1): 40–60.
Published: 15 February 2013
...Edson Talamini; Emiel F.M. Wubben; Antônio Domingos Padula; Homero Dewes Purpose Macro‐environmental scanning is a first step in strategic planning, which is essential in an emerging industry such as liquid biofuels. The purpose of this paper is to identify the dimensions within which...
