...Pat Auger; Timothy M. Devinney; Grahame Dowling Purpose One of the hallmarks of strategizing is having a clearly articulated vision and mission for the organization. It has been suggested that this provides a compass bearing for the organization's strategy, helps in motivation, commitment...

...Azaddin Salem Khalifa Purpose The purpose of this paper is to argue for the need to redefine a mission statement, to develop a clearer definition and show its advantages and limitations. Design/methodology/approach The paper shows the literature's lack of agreement on the definition...