... into consideration the role of the mission, vision and values statements as well as the role of strategic leadership. Design/methodology/approach A systematic literature review as it relates to organisational mission statements, vision statements, values statements and strategic leadership was conducted...

...Neetu Yadav; Vineet Sehgal Purpose The purpose of this paper is to analyze the content of mission statements of India’s Super 50 companies, selected from Forbes India magazine, on multiple aspects such as components, stakeholders’ inclusion, content readability and strategic orientation...