...Sarah Willey; Matthew Aplin-Houtz; Maureen Casile Purpose This manuscript explores the value of mission statement emotional content in the relationship between money raised by a nonprofit organization through fundraising efforts and the money spent. It proposes the emotional content of a mission...

...Lorelei Ortiz Purpose This study examines comprehensiveness and responsiveness of mission statements for the top 100 retailers on the 2020 National Retailers Federation list in order to (1) evaluate how effectively they communicate organizational identity, values and purpose, (2) underscore...

...Azaddin Salem Khalifa Purpose The purpose of this paper is to argue for the need to redefine a mission statement, to develop a clearer definition and show its advantages and limitations. Design/methodology/approach The paper shows the literature's lack of agreement on the definition...

...Azaddin Salem Khalifa Purpose This paper aims to expose the underlying reasons behind the failure of the mission statement to have a significant impact on performance and to recommend ways forward. Design/methodology/approach A comprehensive literature review is conducted and common themes...