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Keywords: Monte Carlo simulation
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Journal Articles
Scenario planning for service quality: a Monte Carlo simulation study
Available to Purchase
Journal:
Journal of Strategy and Management
Journal of Strategy and Management (2012) 5 (3): 331–352.
Published: 03 August 2012
...Anand Prakash; Sanjay Kumar Jha; Rajendra Prasad Mohanty Purpose The purpose of this paper is to propose the idea of linking the use of the Monte Carlo simulation with scenario planning to assist strategy makers in formulating strategy in the face of uncertainty relating to service quality gaps...
