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Keywords: Organizational identity
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Journal Articles
Journal:
Journal of Strategy and Management
Journal of Strategy and Management (2022) 15 (2): 234–255.
Published: 02 September 2021
...Lorelei Ortiz Purpose This study examines comprehensiveness and responsiveness of mission statements for the top 100 retailers on the 2020 National Retailers Federation list in order to (1) evaluate how effectively they communicate organizational identity, values and purpose, (2) underscore...
