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Journal Articles
Mission, purpose, and ambition: redefining the mission statement
Available to Purchase
Journal:
Journal of Strategy and Management
Journal of Strategy and Management (2012) 5 (3): 236–251.
Published: 03 August 2012
...Azaddin Salem Khalifa Purpose The purpose of this paper is to argue for the need to redefine a mission statement, to develop a clearer definition and show its advantages and limitations. Design/methodology/approach The paper shows the literature's lack of agreement on the definition...
