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Keywords: Rhetorical nationalism
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Journal Articles
Journal:
Journal of Strategy and Management
Journal of Strategy and Management 1–25.
Published: 07 September 2026
...Wanshi He; Mengjie Zhang Purpose This study examines how multinational enterprises (MNEs) strategically respond to rising bilateral political tensions by deploying corporate rhetorical nationalism (CRN) in their home-country communications. We investigate whether political tensions prompt Chinese...
